Authority Positioning: Expert Site That Commands Premium
Problems Identified
WordPress template site didn't match her enterprise-level expertise
No visible client logos, press mentions, or outcome-based testimonials
Generic copy that could have described any consultant
The Elevizen Protocol
Custom premium design with deep navy + gold authority palette
Client logo section featuring recognizable company types
Outcome-specific case study summaries with measurable org impact
Rebuild Sequence
Day 1–3: Brand positioning audit and competitor analysis
Day 4–7: Design direction and copy rewrite
Day 8–18: Full build with press section and case study pages
Day 19–21: Review, revisions, and launch
My website now matches what I charge. Prospects arrive already sold on the premium tier. The quality of conversations has completely changed.
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